The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Most Recent Posts
A.I. Art is a Superior Product with an Inferior Brand
Humanity is to the enjoyment of art what Coca-Cola is to enjoyment of soda
Positive Ambiguity: Marketing Psychology Lessons from The Berghain Bouncer
What can this man teach us about embracing ambiguity in marketing?
How Creative Brands Inspire Empathy with the Future of Humanity
How can brands inspire empathy for future generations?