The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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A.I. Art is a Superior Product with an Inferior Brand
Humanity is to the enjoyment of art what Coca-Cola is to enjoyment of soda
Marketing Lessons from KitKit Bar on The Psychology of Co-Creation
How did KitKat go from sluggish sales to a national treat in Japan? Co-creation
To Sell Sustainable Products, Go Beyond Sustainability Marketing
Green products often need marketing solutions of other colors
What Slutty Vegan Teaches Us About Effective Moral Marketing
The success of slutty vegan provides a very different path for morally-minded brands
Morality has a Branding Problem: The Tragedy of Vegan Meat Brands
Branding and morality should never mix. Just ask the fake meat industry
What is Branding Psychology?
Branding psychology bridges the gap between the corporation and the consumer
How Powerful Brands Create Demand, Add Functional Value, and Drive Markets
How can you run your marketing on easy mode? It’s called have a powerful brand
Branding that Thrives in an Era of Digital Platform Risk
Modern brands are facing intense platform risk, and only the strong survive
Consumer Psychology Lessons from Influencers and Micro Celebrities
How do we know when we’re being influenced?
Applying The Neuroscience of Pain to Influence Consumer Psychology
Pain is only in the mind. And that’s why it’s so powerful
What The Black Marlboro Man teaches us about Identity Marketing and Targeted Ads
How Tom Burrell led a revolution in identity marketing
The Future of Shopping and Food Retail: Consumer Behavior Lessons from New Zealand’s Lockdown
New Zealand’s lockdown holds global lessons
Consumer Psychology Explains why our Brain Loves The Pumpkin Spice Latte
The PSL is the ultimate seasonal beverage, and our brains find it irresistible
What Christmas Ads Teach us about the Neuroscience of Brand Associations
How can a brand be as large as Christmas? It all comes down to associations
The Neuroscience of Branding
The brand exists in the brains of consumers and in the mind of the market
How Brands Can Tap Into Symbolism and Social Signaling
The brand can say what the consumer can’t
