The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Most Recent Posts
How to think about Marketing Communications in a Fragmented Media Landscape
How can brands communicate when every consumer is on their own fragment of the media landscape?
Harnessing the Power of User-Generated Content (UGC) in Modern Marketing
UGC can be the bond between the brand, their consumers, and the broader communituy
The Power of The Underdog Effect in Brand Storytelling
We all love a good underdog story, especially when it comes to branding
What The Black Marlboro Man teaches us about Identity Marketing and Targeted Ads
How Tom Burrell led a revolution in identity marketing
Why Every Marketer Needs to Understand Neural Synchrony
It’s not about the brain. It’s about brains
The Role of Consumer Psychology & Brand Trust in Marketing Personalization
Trust is the engine of successful branding. And trust is deeply psychological
How to Build a Brand Community Using Consumer Psychology
The key to community building is to look out for its members
What Christmas Ads Teach us about the Neuroscience of Brand Associations
How can a brand be as large as Christmas? It all comes down to associations
How Brands Can Tap Into Symbolism and Social Signaling
The brand can say what the consumer can’t
The Key to Better Brand Communication: Interactive Alignment
Brand communication isn’t a spectator sport