The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Most Recent Posts
How Virtual Reality Influences Consumer Psychology and Brand Image
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing?
What The Black Marlboro Man teaches us about Identity Marketing and Targeted Ads
How Tom Burrell led a revolution in identity marketing
How Airline Safety Videos Grab Attention and Create Brand Identity
What started as a requirement, has become a path to brand differentiation
Lessons in Brand Strategy from The Psychology of Boba Tea
The psychology of boba tea is unexpectedly deep
The Consumer’s Emotional Need is Key to a Great Rebrand: Lessons from Lego and Walmart
At the core of the brand is the consumer’s deepest needs
How to Create Brand Meaning: Customer Expectations of Big Brands and Small Brands
The path to brand meaning comes in two sizes
How to Build a Brand Community Using Consumer Psychology
The key to community building is to look out for its members
How Brands Can Tap Into Symbolism and Social Signaling
The brand can say what the consumer can’t