The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Why Every Marketer Needs to Understand Neural Synchrony
It’s not about the brain. It’s about brains
How to Build a Brand Community Using Consumer Psychology
The key to community building is to look out for its members