The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
Featured Posts
Subscribe and be the first to receive new pieces. Always free and never spammy
Most Recent Posts
A.I. Art is a Superior Product with an Inferior Brand
Humanity is to the enjoyment of art what Coca-Cola is to enjoyment of soda
The Psychology and Neuroscience of The Consumer-Brand Relationship
Research into the dynamic between consumers and brands
How Creative Brands Inspire Empathy with the Future of Humanity
How can brands inspire empathy for future generations?
The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
What can hipsters teach us about branding?
Luke Burgis on The Psychology of Mimetic Desire and its impact in Social Media
Luke Burgis on mimetic desire and social media
How Mimetic Desire Impacts Consumer Psychology and Branding, with Luke Burgis
How does mimetic desire influence our consumer lives?
The Power of The Underdog Effect in Brand Storytelling
We all love a good underdog story, especially when it comes to branding
How Irony Drives Consumer Psychology and Influences Marketing
Its all a little too ironic, don’t you think?
How to Create Brand Meaning: Customer Expectations of Big Brands and Small Brands
The path to brand meaning comes in two sizes
The Role of Consumer Psychology & Brand Trust in Marketing Personalization
Trust is the engine of successful branding. And trust is deeply psychological
How to Build a Brand Community Using Consumer Psychology
The key to community building is to look out for its members
What Christmas Ads Teach us about the Neuroscience of Brand Associations
How can a brand be as large as Christmas? It all comes down to associations
The Neuroscience of Branding
The brand exists in the brains of consumers and in the mind of the market
How Brands Can Tap Into Symbolism and Social Signaling
The brand can say what the consumer can’t
The Key to Better Brand Communication: Interactive Alignment
Brand communication isn’t a spectator sport
Beyond Brand Storytelling: Using Neuroscience to Create Essence
Brands can give products a soul
How Brands Can Use The Neuroscience of Surprise
There exists a simple, yet powerful formula for creating pleasure through surprise