The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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Explore the most recent articles..
How Luxury Brands Can Harness Their Market-Driving Influence
Luxury brands need to embrace their tastemaker status
How Brand Communities Create Loyalty and Shared Consumer Identity
For brands, there’s power in numbers
Positive Ambiguity: Marketing Psychology Lessons from The Berghain Bouncer
What can this man teach us about embracing ambiguity in marketing?
Sensory Branding and Experiential Marketing in the Hospitality Industry
Hospitality is all about the senses. Sensory branding shows us how
What is Phygital Marketing? Embracing The Future of Retail
Could the future of retail be phygital?
How to Create Brand Meaning: Customer Expectations of Big Brands and Small Brands
The path to brand meaning comes in two sizes
How to Build a Brand Community Using Consumer Psychology
The key to community building is to look out for its members
The Untapped Power of Serendipity in Consumer Psychology
Serendipity has a special place in the heart of the consumer
