The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Most Recent Posts
Should Service Robots be Humanized? Implications for Customer Satisfaction & Consumer Psychology
Research suggests how (and when) customer service robots should be humanized
Why Brands Should infuse Serendipity into their Marketing
The risk and reward of serendipity in marketing
Why Employer Branding is Crucial for Brand Loyalty
Who can best tell the Brand Story? The Employees