The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
Featured Posts
Subscribe and be the first to receive new pieces. Always free and never spammy
Most Recent Posts
What Can Japanese Marketing Teach Global Brands?
Japanese isolationism holds deep lessons for modern marketing
Positive Ambiguity: Marketing Psychology Lessons from The Berghain Bouncer
What can this man teach us about embracing ambiguity in marketing?
How Social Identity Impacts Consumer Preferences Towards Physical Products
Physical products are making a comeback, and consumer identity is leading the charge