The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
Featured Posts
Subscribe and be the first to receive new pieces. Always free and never spammy
Most Recent Posts
Serendipity, Neuroscience, and Marketing: Leveraging Surprise in a Personalized World
Even when we can have anything, we still want what we can't predict
How Virtual Reality Influences Consumer Psychology and Brand Image
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing?
Applying The Neuroscience of Pain to Influence Consumer Psychology
Pain is only in the mind. And that’s why it’s so powerful
Why Every Marketer Needs to Understand Neural Synchrony
It’s not about the brain. It’s about brains
The Neuroscience of Branding
The brand exists in the brains of consumers and in the mind of the market
The Key to Better Brand Communication: Interactive Alignment
Brand communication isn’t a spectator sport
Beyond Brand Storytelling: Using Neuroscience to Create Essence
Brands can give products a soul
How Brands Can Use The Neuroscience of Surprise
There exists a simple, yet powerful formula for creating pleasure through surprise
Why The Neuroscience of Attention is Key for Branding
Driving attention is all about contrast