The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Most Recent Posts
To Sell Sustainable Products, Go Beyond Sustainability Marketing
Green products often need marketing solutions of other colors
How Luxury Brands Can Harness Their Market-Driving Influence
Luxury brands need to embrace their tastemaker status
How Brand Communities Create Loyalty and Shared Consumer Identity
For brands, there’s power in numbers
How Creative Brands Inspire Empathy with the Future of Humanity
How can brands inspire empathy for future generations?
How the Halo Effect Impacts the Consumer Psychology for Sustainable Products
Research finds The Halo Effect is especially important for sustainable products
What is Doom Tourism? A Consumer Psychology Perspective
When an environment is threatened, we only want to visit it more
How Brands Can Tap Into Symbolism and Social Signaling
The brand can say what the consumer can’t