The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Most Recent Posts
What is Planned Serendipity? A New Perspective on Travel and Consumer Psychology
Can “planned serendipity” be the best of both worlds?
Why Employer Branding is Crucial for Brand Loyalty
Who can best tell the Brand Story? The Employees
How IKEA’s Customer Centric Marketing Drives Brand Loyalty
IKEA: Masters of Customer Centric Marketing Strategy
The Psychology Behind Multi-Sensory Marketing and its Impact on Brand Loyalty
How can marketing go beyond the brand image? And into taste, smell, touch, and sound?