The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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The Consumer’s Emotional Need is Key to a Great Rebrand: Lessons from Lego and Walmart
At the core of the brand is the consumer’s deepest needs
What is Phygital Marketing? Embracing The Future of Retail
Could the future of retail be phygital?
The Red Sneakers Effect and The Psychology of Distinctiveness in Marketing
An interview with Behavioral Scientist, Richard Shotton
The Psychological Benefits of Randomness and Anti-Personalization
Comfort is the antithesis of learning
The Downsides of Digital Personalization in Consumer Psychology
The consumer world can give us what we want, but not what we need
How to Create Brand Meaning: Customer Expectations of Big Brands and Small Brands
The path to brand meaning comes in two sizes
How should Marketers think about The Psychology of Consumer Choice?
An interview with Behavioral Scientist, Richard Shotton
What the Press for Champagne Button Teaches us about Consumer Psychology
An interview with Behavioral Scientist, Richard Shotton
The Role of Consumer Psychology & Brand Trust in Marketing Personalization
Trust is the engine of successful branding. And trust is deeply psychological
Consumer Psychology Lessons from The Science of Funeral Spending
Death rituals are windows into our consumer psychology
How to Build a Brand Community Using Consumer Psychology
The key to community building is to look out for its members
Why Neuroscience and Consumer Psychology Are Key to Unlocking Phygital Retail
Phygital retail all comes down to the neuroscience of pleasure and pain
What is Planned Serendipity? A New Perspective on Travel and Consumer Psychology
Can “planned serendipity” be the best of both worlds?
How Marketers Can Unlock Serendipity in Product Experiences
In a marketing era dominated by personalization, a little serendipity can go a long way
The Untapped Power of Serendipity in Consumer Psychology
Serendipity has a special place in the heart of the consumer
How Does Happenstance Influence Consumer Psychology?
Happenstance product encounters are often the best product encounters
Exceeding Consumer Expectations with The Psychology of Randomness
A little randomness goes a long way