The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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Serendipity, Neuroscience, and Marketing: Leveraging Surprise in a Personalized World
Even when we can have anything, we still want what we can't predict
A.I. Art is a Superior Product with an Inferior Brand
Humanity is to the enjoyment of art what Coca-Cola is to enjoyment of soda
Marketing Lessons from KitKit Bar on The Psychology of Co-Creation
How did KitKat go from sluggish sales to a national treat in Japan? Co-creation
To Sell Sustainable Products, Go Beyond Sustainability Marketing
Green products often need marketing solutions of other colors
What Costco Teaches us About The Psychology of Pricing
Costco loses millions of dollars selling cheap hot dogs. The genius lies in the psychology of their pricing
How to think about Marketing Communications in a Fragmented Media Landscape
How can brands communicate when every consumer is on their own fragment of the media landscape?
What Serendipity 3 teaches us about the Psychology of Pricing
Serendipity 3 offers a $214 Grilled Cheese Sandwich. And it sells
How to Decide if you’re a Quality Brand or a Value Brand
Either is fine, but brands must pick a side
Why The Psychology of Pricing is not about The Numbers
An interview with Melina Palmer, auhor of “The Truth About Pricing”
What Slutty Vegan Teaches Us About Effective Moral Marketing
The success of slutty vegan provides a very different path for morally-minded brands
Morality has a Branding Problem: The Tragedy of Vegan Meat Brands
Branding and morality should never mix. Just ask the fake meat industry
How Robotic Manufacturing Influences Consumer Psychology
How did KitKat go from sluggish sales to a national treat in Japan? Co-creation
What is Branding Psychology?
Branding psychology bridges the gap between the corporation and the consumer
How Powerful Brands Create Demand, Add Functional Value, and Drive Markets
How can you run your marketing on easy mode? It’s called have a powerful brand
Branding that Thrives in an Era of Digital Platform Risk
Modern brands are facing intense platform risk, and only the strong survive
What Can Japanese Marketing Teach Global Brands?
Japanese isolationism holds deep lessons for modern marketing
How Luxury Brands Can Harness Their Market-Driving Influence
Luxury brands need to embrace their tastemaker status
The Power of User-Generated Content for Consumer Trust and Brand Loyalty
Who better to the tell the brand’s story than their most loyal consumers?