The Neuroscience Of … Marketing
This blog is dedicated to exploring the intersection of neuroscience and marketing, and to demystifying brain-based insights for marketing practioners. The specific topics of these articles vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.
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The Power of The Underdog Effect in Brand Storytelling
We all love a good underdog story, especially when it comes to branding
Guilt, Dirty Money, and their Impact on Consumer Psychology
Dirty money is the sin, consumerism is the confessional
How Irony Drives Consumer Psychology and Influences Marketing
Its all a little too ironic, don’t you think?
The Surprising Consumer Psychology of Product Names
Would a rose by any other name smell as sweet? Consumer psychology says no
Applying The Neuroscience of Pain to Influence Consumer Psychology
Pain is only in the mind. And that’s why it’s so powerful
How Essentialism Drives Consumer Psychology for Big Data Movies
How does big data impact the essence of a film?
What The Black Marlboro Man teaches us about Identity Marketing and Targeted Ads
How Tom Burrell led a revolution in identity marketing
How Airline Safety Videos Grab Attention and Create Brand Identity
What started as a requirement, has become a path to brand differentiation
The Masterful Experiential Design of Independent Bookstores
How have bookstores thrived in the Amazon era? One word: experience
The Future of Shopping and Food Retail: Consumer Behavior Lessons from New Zealand’s Lockdown
New Zealand’s lockdown holds global lessons
Should Service Robots be Humanized? Implications for Customer Satisfaction & Consumer Psychology
Research suggests how (and when) customer service robots should be humanized
Consumer Psychology Explains why our Brain Loves The Pumpkin Spice Latte
The PSL is the ultimate seasonal beverage, and our brains find it irresistible
Creating Brand Loyalty with Serendipity, Psychology, and a Dash of Dopamine
In a hyper-competitive marketplace, could serendipity be the answer?
Why Every Marketer Needs to Understand Neural Synchrony
It’s not about the brain. It’s about brains
Lessons in Brand Strategy from The Psychology of Boba Tea
The psychology of boba tea is unexpectedly deep